Which is the best value? The £150 jacket that lasts three years, or the Fjällräven that lasts a lifetime?

It’s a question 1000-milers will find increasingly relevant…

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If you walk 1000 miles, by the time you cross that magical line you’ll have come to a conclusion: this isn’t a flash in the pan, it’s a permanent lifestyle change for the better – you’re not just in this for the medal, you’re in it for life.

That’s just one of the ways Fjällräven is the perfect apparel and rucksack partner for #walk1000miles. The Swedish firm is in this for the long run too. Founded in Sweden in 1960 on the principles of respect for nature and a need for enduring functionality and timeless design, Åke Nordin’s vision is perhaps best expressed in the Greenland jacket he first designed in 1968.

Originally made for a Swedish expedition in the faraway, frozen country with which it shares its name, 50 years on the tough, practical, repairable and sustainably-sourced Greenland Updated collection has been modernised to even better fit the enduring principles which first shaped it. And it works: 1000-miler

Corinne says: “I've had my Fjällräven jacket for six years and it's never let me down. Still in A1 condition.” We’re not sure how many brands hear sentiments like that.

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Greenland & the making of Fjällräven

Fjällräven was a maker of backpacks and tents, when the return of a Swedish expedition to Greenland in 1966 presented an opportunity. The team reported disappointment in their heavy, slow-drying outerwear, and Fjällräven founder Åke Nordin believed he could do better – with an exceptionally tough, densely-weaved fabric he has considered using in his tents. G-1000 was an intensely windproof, breathable, durable yet comfy weave – but Åke wasn’t satisfied with its resistance to wind or water. So Åke went back to the drawing board, testing a range of materials and impregnations. In the end nature provided the inspiration. Using a mixture of beeswax and paraffin, Åke developed Greenland Wax which offered the versatile wind- and water resistance he was looking for, and even improved the material’s durability. The result was the Greenland Jacket, and Fjallraven was set on its unique and ecologically-inspired course.

Greenland Half Century Jacket

If you were to pair Fjällräven’s first jacket from 1968 with modern textile manufacturing techniques, you’d get the Greenland Half Century Jacket. Its cut is engineered for a great range of movement and the taped seams give it an exceptionally light, smooth feel. Made from the firm’s signature G-1000 fabric in its Eco incarnation (meaning it’s made from recycled polyester and cotton) the Half Century’s sphere of operation ranges from arctic to tropical, fearing no snag or abrasion in between. G-1000 is an exceptionally tough material whose waterproofness and breathability you can tune to suit the season and the environment using the firm’s Greenland Wax.

RRP £420*


630g in M

Women’s + Men’s


Greenland Eco-Shell Jacket

A technical shell jacket for those who don’t like the brittle, plasticky character of most waterproofs the Greenland Eco-Shell Jacket is made from the firm’s proprietary, exceptionally waterproof/breathable, three-layer fabric called Eco-Shell. As you’d expect from Fjällräven it has a robust almost canvas-like feel which inspires visions of adventure for years to come. Its simple style, featuring the characteristic, envelope-style pockets speak of an understated confidence – plus there’s ample room for layering underneath.

RRP £440*

770g in M

Women’s + Men’s

Greenland Top Rucksack

Merging classic looks with modern features, the Greenland Top rucksack (available in 20l and 30l capacities) has is made from practically indestructible G-1000 HeavyDuty Eco with four easy-access pockets on the outside, including the zippered front pocket concealed just under the lid, and a roomy main compartment. It also has a sleeve for a laptop – because who wants to keep a rucksack this cool for the weekend?

RRP £115

20 litres / 30 litres (Large)

700g / 800g

Kånken Greenland

The none-more-cute Kånken has a new Greenland edition, made out of the HeavyDuty Eco version of Fjällräven's G-1000 fabric and has the patterned webbing that matches the rest of the Greenland series. Like its Kånken siblings, it is a hardwearing, practical everyday pack, ready to go wherever you go.

RRP £95

16 litres